News - Auto News

Snapchat ads get young buyers' attention

In one example, a California dealership spent just $700 on Snapchat filters during a local surfing contest that drew 200,000 views.

Popular GMC subbrands Denali, AT4 attract more diverse customers

The hugely successful Denali line and an expanded collection of AT4 off-roaders are poised to soon make up about half of GMC's sales, and the brand could add a family of Hummer electric trucks.

Raised pickups help boost Mich. VW store

LaFontaine Volkswagen of Dearborn's used-vehicle collection includes an assortment of lifted pickups to draw customers to the store and generate new sales.

Dealer anniversaries

Dealers featured this week include Dan Roesch, president of Larry Roesch Chrysler-Jeep-Dodge in Elmhurst, Ill., and dealership vice president Paul Koch; Shane Huffman, managing partner of Neil Huffman Volkswagen in Louisville, Ky.; Danny Jones and Bryan Kilby, dealer principals of Jones Bel Air Nissan, in Maryland; Stephen Napleton, dealer principal of Napleton’s Schaumburg Mazda, in Illinois; and Mark Winkler, dealer principal of Champion Ford Sales in Erie, Pa.

Home, sweet temporary home for automotive project employees

AHI Corporate Housing has accumulated leases on more than 1,000 apartments from Ohio to Oklahoma, and it provides companies with immediate-occupancy, furnished living quarters as projects require.