In one example, a California dealership spent just $700 on Snapchat filters during a local surfing contest that drew 200,000 views.
The hugely successful Denali line and an expanded collection of AT4 off-roaders are poised to soon make up about half of GMC's sales, and the brand could add a family of Hummer electric trucks.
LaFontaine Volkswagen of Dearborn's used-vehicle collection includes an assortment of lifted pickups to draw customers to the store and generate new sales.
Dealers featured this week include Dan Roesch, president of Larry Roesch Chrysler-Jeep-Dodge in Elmhurst, Ill., and dealership vice president Paul Koch; Shane Huffman, managing partner of Neil Huffman Volkswagen in Louisville, Ky.; Danny Jones and Bryan Kilby, dealer principals of Jones Bel Air Nissan, in Maryland; Stephen Napleton, dealer principal of Napleton’s Schaumburg Mazda, in Illinois; and Mark Winkler, dealer principal of Champion Ford Sales in Erie, Pa.
AHI Corporate Housing has accumulated leases on more than 1,000 apartments from Ohio to Oklahoma, and it provides companies with immediate-occupancy, furnished living quarters as projects require.